*연구과제명: “Why Rush to Get Vaccinated Earlier?”: Regulatory Focus and COVID-19 Vaccination
-연구 기관: 서울대학교 행복연구센터 (연구팀)
-저자: Xyle Ku, Seung Eun Cha, Jijeong Jeong, Namhee Kim, Youngju Kim, Jennifer Hyunji Kim , Incheol Choi
Objectives: The health psychology literature has paid little attention to individuals’ intention to vaccinate earlier. Building on regulatory focus theory, which proposes two distinct self-regulatory foci: promotion and prevention focus (Higgins, 1997), the present study tests whether, how, and why regulatory focus con- tributes to the intention to vaccinate earlier (IVE) and whether IVE predicts actual behavior. Method: This study used a longitudinal design with data collected at two-time points (3.5 months apart). At Time 1, 487 unvaccinated participants completed a survey assessing regulatory focus, ideal and ought reason for IVE (i. e., hopes/wishes and felt obligation/pressure regarding earlier vaccination, respectively), and IVE through leftover vaccines—vaccines that become available due to last-minute vaccination appointment cancella- tions. At Time 2, 364 participants reported on the attempts they made to get a leftover vaccine, whether they were vaccinated, and if so, the vaccination type (general vs. leftover vaccine), along with the date of vaccination. Results: A promotion focus was associated with IVE via ideal reason (b = .141, 95% confi- dence interval, CI [.085, .198]), whereas a prevention focus was associated with IVE via ought reason (b =.031, 95% CI [.012, .057]). Furthermore, both the promotion focus (b = .029, 95% CI [.016, .050]) and prevention focus paths (b = .006, 95% CI [.001, .015]) extended to vaccinating via leftover vaccines. Conclusions: The present study illuminates how regulatory focus, especially promotion focus, can be a predictor of earlier vaccination. Our findings suggest that promotion-focused messages highlighting desira- ble outcomes of vaccination may help encourage earlier vaccination.
Keywords: regulatory focus, earlier vaccination, intent, behavior, longitudinal study
*연구과제명: “Why Rush to Get Vaccinated Earlier?”: Regulatory Focus and COVID-19 Vaccination
-연구 기관: 서울대학교 행복연구센터 (연구팀)
-저자: Xyle Ku, Seung Eun Cha, Jijeong Jeong, Namhee Kim, Youngju Kim, Jennifer Hyunji Kim , Incheol Choi
Objectives: The health psychology literature has paid little attention to individuals’ intention to vaccinate earlier. Building on regulatory focus theory, which proposes two distinct self-regulatory foci: promotion and prevention focus (Higgins, 1997), the present study tests whether, how, and why regulatory focus con- tributes to the intention to vaccinate earlier (IVE) and whether IVE predicts actual behavior. Method: This study used a longitudinal design with data collected at two-time points (3.5 months apart). At Time 1, 487 unvaccinated participants completed a survey assessing regulatory focus, ideal and ought reason for IVE (i. e., hopes/wishes and felt obligation/pressure regarding earlier vaccination, respectively), and IVE through leftover vaccines—vaccines that become available due to last-minute vaccination appointment cancella- tions. At Time 2, 364 participants reported on the attempts they made to get a leftover vaccine, whether they were vaccinated, and if so, the vaccination type (general vs. leftover vaccine), along with the date of vaccination. Results: A promotion focus was associated with IVE via ideal reason (b = .141, 95% confi- dence interval, CI [.085, .198]), whereas a prevention focus was associated with IVE via ought reason (b =.031, 95% CI [.012, .057]). Furthermore, both the promotion focus (b = .029, 95% CI [.016, .050]) and prevention focus paths (b = .006, 95% CI [.001, .015]) extended to vaccinating via leftover vaccines. Conclusions: The present study illuminates how regulatory focus, especially promotion focus, can be a predictor of earlier vaccination. Our findings suggest that promotion-focused messages highlighting desira- ble outcomes of vaccination may help encourage earlier vaccination.
Keywords: regulatory focus, earlier vaccination, intent, behavior, longitudinal study